Search results for "innovative products"
showing 2 items of 2 documents
An Experiment with Facebook as an Advertising Channel for Books and Audiobooks
2016
The paper addresses the problem of using social media to promote innovative products available in online stores. Motivated by the fast development of the audiobook market, on the one hand, and the efficiency of social media marketing, on the other hand, we conducted an experiment with a marketing campaign of books and audiobooks on the most popular social networking site, Facebook, and discussed it in the paper. The goal of the experiment was exploring possible differences in FB users’ reaction to FB advertisements of traditional books and audiobooks. The experiment was implemented by using a real Facebook fanpage of a Polish publishing house having its own online bookstore. Results show so…
Characterizing Web sessions of e-customers interested in traditional and innovative products
2016
Web traffic characterization and modelling is currently a hot research issue. Low-level analysis of HTTP traffic on the server allows one to build adequate traffic models to be used in server benchmarking. High-level analysis of Web user behavior allows one to optimize website structure and develop personalized service strategies. In this paper, analysis of customer sessions in an online store is performed using Web server log data. The goal is to explore possible differences between sessions of customers viewing and purchasing innovative products, and customers only interested in traditional products.